This document provides guidance on the essential elements of an immunization communications plan, with special emphasis on elements that relate to crisis communication. Developing an immunization communications and crisis communications plan allows you to build and maintain trust in vaccines and demand for vaccination and prepare for vaccine safety events and crises.
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TemplatesCrisis communications plan template (2017)URL: http://www.euro.who.int/en/health-topics/disease-prevention/vaccines-and-immunization/publications/2017/crisis-communications-plan-template-2017Attachment: Resource owner: WHO Europe
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