Principles and considerations for adding a vaccine to a national immunization programme (chapter 3.8)

Advocacy, communications and social mobilization

A comprehensive and coordinated set of advocacy, communications and social mobilization activities for the vaccine introduction is critical to create and sustain the support of policy-makers and opinion leaders, as well as community acceptance of and demand for the new vaccine. These activities help build demand by communicating the benefits expected from adding the vaccine to the immunization programme and build trust and awareness for the vaccine and the programme in general.