New vaccine Introduction: Checklist for planning communication and advocacy (2017)

This document proposes a simple step-wise process for planning communication and advocacy for a new vaccine introduction. It includes suggested activities for four key stakeholder groups:

• health care workers
• influencers
• media
• public.

Planning a detailed communication and advocacy strategy will help you:

• ensure stakeholder groups have a consistent knowledge of the facts and messages
• avoid or limit misperceptions
• be prepared for vaccine safety events
• facilitate high uptake of the new vaccine
• build resilience against vaccine safety scares.

Use the document for guidance and inspiration when introducing a new vaccine. Use it early in the process, as communication needs to be planned and initiated well in advance of the introduction date.