Key principles for presenting data (2017)URL: http://www.euro.who.int/en/health-topics/disease-prevention/vaccines-and-immunization/publications/2017/key-principles-for-presenting-data-2017
Facts and figures can be powerful tools to convey messages, but only if they are concise and easy to understand. If they are unclear and confusing, they may create uncertainty, and trust in the messenger may decrease as a result. Use the document for spokesperson training, and refer to it whenever you communicate numbers to the public.
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