How to prepare a message map (2017)URL: http://www.euro.who.int/en/health-topics/disease-prevention/vaccines-and-immunization/publications/2017/how-to-prepare-a-message-map-2017
This document introduces the message map as a tool to develop clear messages. It also includes a model message map as a case example for inspiration. Clear messages help you be precise with a complicated topic, keep focus when under pressure and manage difficult questions and challenges. They will help your preparation efforts by initiating the consideration of difficult questions from the media and public while allowing you to ensure aligned messaging across many stakeholders.