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This document provides guidance on the essential elements of an immunization communications plan, with special emphasis on elements that relate to crisis communication. Developing an immunization communications and crisis communications plan allows you to build and maintain trust in vaccines and demand for vaccination and prepare for vaccine safety events and crises.
This document proposes a simple step-wise process for planning communication and advocacy for a new vaccine introduction. It includes suggested activities for four key stakeholder groups: health care workers influencers media public. Planning a detailed communication and advocacy strategy will help you: ensure stakeholder groups have a consistent knowledge of the facts and messages avoid or limit misperceptions be prepared for vaccine safety events facilitate high uptake of the new vaccine build resilience against vaccine safety scares. Use the document for guidance and inspiration when introducing a new vaccine. Use it early in the process, as communication needs to be planned and initiated well in advance of the introduction date.