This document proposes a simple step-wise process for planning communication and advocacy for a new vaccine introduction. It includes suggested activities for four key stakeholder groups:
health care workers
influencers
media
public.
Planning a detailed communication and advocacy strategy will help you:
ensure stakeholder groups have a consistent knowledge of the facts and messages
avoid or limit misperceptions
be prepared for vaccine safety events
facilitate high uptake of the new vaccine
build resilience against vaccine safety scares.
Use the document for guidance and inspiration when introducing a new vaccine. Use it early in the process, as communication needs to be planned and initiated well in advance of the introduction date.