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This document proposes a simple step-wise process for planning communication and advocacy for a new vaccine introduction. It includes suggested activities for four key stakeholder groups: health care workers influencers media public. Planning a detailed communication and advocacy strategy will help you: ensure stakeholder groups have a consistent knowledge of the facts and messages avoid or limit misperceptions be prepared for vaccine safety events facilitate high uptake of the new vaccine build resilience against vaccine safety scares. Use the document for guidance and inspiration when introducing a new vaccine. Use it early in the process, as communication needs to be planned and initiated well in advance of the introduction date. -
Crisis communications plan template (2017)
Admin posted a resource in Vaccine Safety Communication eLibrary
This document provides guidance on the essential elements of an immunization communications plan, with special emphasis on elements that relate to crisis communication. Developing an immunization communications and crisis communications plan allows you to build and maintain trust in vaccines and demand for vaccination and prepare for vaccine safety events and crises. -
As more and more parents are choosing not to vaccinate their children or are vaccinating them later, diseases like measles are making a comeback. Are vaccines safe? How do vaccines work? Why do some people claim there is a link between vaccines and autism? This video looks at why are people afraid of something that has saved so many lives, and look at the history and science of vaccines. -
Flu can make you feel rubbish, but for some people it can be deadly. There is a vaccine against it, but how effective is it at protecting us against the virus? BBC reporter gives a brief overview of how the flu vaccine is devised and the decisions that have to be made a year in advance. -
A fantastic website with lots of information about vaccines, vaccine safety and vaccine communication. Targeted audience includes general public as well as healthcare professionals. Several sections are very interesting and informative. -
Website The science of immunisation
Admin posted a resource in Vaccine Safety Communication eLibrary
The Australian Academy of Science provides information that explains the science of immunisation in clear and easy-to-understand language, with the aim of supporting you to make good health decisions based on science. This series of short videos and in-depth articles, developed in partnership with the Australian Government Department of Health, answer common questions about immunisation.
